Read the latest news about the industry and the Vivid IP Law Group. Here we share news and insights in the world of trademarks, copyrights, entertainment law, patents, IP enforcement & litigation, licensing & IP transactions, IP optimizations, and general news from our team. If there is a topic you would like us to cover please feel free to reach out.
Having a registered trademark is an essential for any business, but acquiring it is only half the battle. Like any other piece of property, your intellectual property is an asset that needs to be policed regularly over the course of your ownership.
Read MoreImitation may be the sincerest form of flattery, but it doesn’t do much in terms of making your brand stand out. In fact, choosing a brand name that’s “inspired” by a similar one can not only result in confusion on the part of consumers, it can also lead to trademark registration refusals from the USPTO—or an infringement lawsuit.
Read MoreA trademark goes a long way towards establishing value for your business and reputation for your brand—so the trademark selection process is crucial. When selecting a trademark, it’s important to choose a unique and distinct word and/or design to set your business apart from the competition.
Read MoreThere are only so many website domains to go around—so how do you go about getting the one you want? The key is to start with choosing your brand name.
Read MoreA key component of survival in our digital world is a strong trademark that commands consumer attention. Without a powerful brand, your company will wither into obscurity. But with a strong trademark, your company will thrive and command consumer attention.
Read MoreBuilding an effective brand requires both creativity and security — which is why an essential to the branding process is choosing a name that can be trademarked.
Read MoreThe most valuable intangible asset of a company is its trademark—it accounts for about one-third of corporate value.
Read MoreHaving the proper trademarks registered with the federal government can save you a great deal of problems and hassle. Here, we’ll take a look at the basics of how to make that happen.
Read MoreBrewery: A place we go not only to try the latest craft beer styles, but to gather with friends and family to pour into our local businesses. The year 2019 found almost 7,500 active breweries in the United States, an increase of over 1,000 from the prior year.
Read MoreIn today’s rapidly growing marijuana industry, where new cannabis companies and products are emerging daily, existing cannabis companies are taking action to protect their brands.
Read MoreMore than 3,000 trademark infringement lawsuits are filed each year in U.S. district courts. These actions are expensive, as trademark infringement litigation that advances to trial can cost anywhere from $375,000 to $2 million per case.
Read MoreThe Lanham Act provides for several bans on federal registration of a trademark, including marks that are misdescriptive, or those including a living person’s name without their consent. This prevents applicants from registering marks that may cause legal issues in the future, based on the trademark examiner’s review of the mark.
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