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Why IP Protection Matters in the Fight Between Kanye West and Adidas
Kanye making headlines is not unheard of. He is directing his hostility at Adidas, who he has partnered with since 2013 for his groundbreaking shoe and apparel-line, YEEZY.
Product Placement, Peloton, and HBO’s Big Brand-Related Blunder
Photo by Leodgario Pescador on Unsplash. If I asked you
Why Do I Need a Trademark Attorney?
For many businesses, it’s a challenge to know which opportunities to take and which to put on hold. One of the biggest pitfalls is to overlook essential ways to capitalize on your intellectual property assets. Most companies invest a lot of time, money, and effort into product development, but they don’t always realize that there may be something within their intellectual property that can be a competitive advantage. Vivid IP’s attorneys have an extensive background in IP protection, and it’s our mission to show clients how to leverage ideas they already own for additional opportunity.
Why You Should Optimize Your Intellectual Property
For many businesses, it’s a challenge to know which opportunities to take and which to put on hold. One of the biggest pitfalls is to overlook essential ways to capitalize on your intellectual property assets. Most companies invest a lot of time, money, and effort into product development, but they don’t always realize that there may be something within their intellectual property that can be a competitive advantage. Vivid IP’s attorneys have an extensive background in IP protection, and it’s our mission to show clients how to leverage ideas they already own for additional opportunity.
